Episodes
Thursday Sep 02, 2021
The Volley Shoe
Thursday Sep 02, 2021
Thursday Sep 02, 2021
This is the story behind the iconic Australian Volley Shoe with the two key figures behind its re-brand and how it went out of Kmart and on to the world stage.
This is a story of marketing campaign genius, inside meetings with Amazon, DIY counterfeit raids, censored ad's and the “Beyonce" of China.
A great conversation with the two key businessmen behind the iconic Volley and it’s re-brand into a modern boutique fashion shoe, now loved the world over.
This is the story of Australia's shoe and the two people that took it back to the top of its game.
Note: Some (actually a lot of) conversational coarse language is used in this episode.
You'll want a pair of new Volleys after hearing this one!
Podcast guests are Volley GM John Szwede and former CEO Martin Matthews.
Find out more and other episodes at www.BUMPINGINTO.com.au
Version: 20240731
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.